Iulai 2025 - Ma kahi hoʻololi ʻāina no ka ʻoihana laikini honua, ua ʻoi aku ka mākeke kūʻai laikini laikini IP o Kina ma mua o RMB 155 biliona (ma kahi o USD 22 biliona) i ka makahiki 2025, me ka ʻae ʻana i ka wahi ʻAʻole. 4 ma ka honua holoʻokoʻa. Hōʻike kēia milestone i ka hoʻololi ʻana o Kina mai kahi hale mana mea kūʻai IP a i loko o kahi puʻupuʻu o ka IP hou -e hoʻonohonoho ana i ke kahua no nā manawa pāʻoihana hou ma nā hale kūʻai kūʻai, -hale hoʻonanea ʻohana, a me nā ʻike pop-up ma ʻAmelika ʻĀkau, Middle East, a ma waho aku.
He -Makeke e pi'i a'e nei e hui i nā kūlana ki'eki'e
Wahi a ka hōʻike 2024 Licensing International, ua hiki ke kūʻai aku -kūʻai laikini laikini o Kina i ka USD 13.77 biliona ma 2023-ma kahi kokoke i 10 pakeneka makahiki-ma-makahiki-e waiho ana ma hope o ʻAmelika Hui Pū ʻIa, ʻEulopa, a me Iapana. ʻO nā kuhi no 2025 i kēia manawa e hoʻopau i ka RMB 155 biliona, kahi piʻi meteoric e hōʻike ana i ka makemake o ka ʻāina no nā mea kūʻai inoa inoa a me nā ʻike hōʻailona immersive.
ʻO ka hopena Labubu: Pehea ʻo Pop Mart i wehewehe hou ai i ka IP Retail
ʻAʻohe moʻolelo e hōʻike maikaʻi ana i ka ulu ʻana o ka IP o Kina ma mua o ka moʻo Labubu a Pop Mart:
• Hoʻoulu Pahū: Ua piʻi ka loaʻa kālā o Labubu i ka 106.9 pakeneka ma 2024 i RMB 13.04 biliona.
• Global Reach: Ma hope o ka hoʻokuʻu ʻia ʻana o Labubu 3.0, ua lele nā kūʻai aku ma Asia Hikina Hema ma luna o 600 pakeneka, ʻoiai ʻo TikTok-e hoʻoikaika i nā hoʻolaha i hoʻoikaika wikiwiki ʻia ma ʻAmelika ʻĀkau.
• ʻO -Hōʻano Hou: Hoʻokuʻu ʻia-editions, hui moʻomeheu kūloko, a me nā hanana "unboxing" i hoʻopaʻa ʻia i hoʻololi ʻia ʻo Labubu i mea maʻamau -kūʻai pinepine ʻia nā hōʻiliʻili hou i loko o nā minuke.
Ua alakaʻi kēia mau ʻano hana i ka ʻāpana pāʻani -Kina i kahi RMB 60 biliona i manaʻo ʻia i ka makahiki 2023, me nā wānana e wānana ana i ka RMB 110 biliona e 2026 ma ka 20 pakeneka o ka ulu makahiki.
He aha ka mea ma hope o ka Surge? Ekolu Keaukaha Ki
1. Kulekele & Palekana IP
ʻO ke kākoʻo o ke aupuni no ka hana hou moʻomeheu a me ka hoʻokō ʻana i ke kope kope i hāʻawi i nā mea hana a me nā mea laikini i ka hilinaʻi e hoʻopukapuka a hoʻonui.
2. ʻO Gen Z a me nā mea hoʻonui
Makemake ka poʻe kūʻai ʻōpio i nā hālāwai brand i hoʻopilikino ʻia, i hoʻoikaika ʻia i ka naʻau. Makemake lākou e uku i nā uku no ka IP a lākou e makemake nei e -hoʻololi i ka paʻa o ke ʻano-i mau bipi kālā.
3. Digital & Social Amplification
ʻO ka hoʻomaka ʻana o nā huahana stream -live, nā hui ʻana o TikTok, a me nā polokalamu kūhelu e hoʻolalelale i ka hiki ʻana o IP. Hoʻololi ka puʻupuʻu media kaiapili i nā mea aloha i mea kākoʻo honua i ka pō.
Hoʻolālā ʻia nā ʻano IP hou no ka ulu ʻana
• Nā Pahu Makapō-Nā Pahu: ʻulaʻula mau ka "hoʻokele waiwai kāhāhā"-wela; Ke hoʻokomo nei nā hale kūʻai kūʻai a me nā mokulele i nā hale kiaʻi -pahu pahu makapō.
• Nā Kiʻi Kiʻi Kiʻekiʻe -Hoʻopau: ʻO nā kiʻi i laikini ʻia a me nā kiʻi resin e hoʻoulu nei i ka lua -makeke ohi a me nā hanana ʻohi.
• Mea Kūʻai Ola: ʻO ka hāʻule -wikiwiki a me nā IP pop-e hoʻopili ana i nā lāhui kanaka hou e makemake nui ana i ka -ʻaʻahu maʻamau a me ka hoʻonaninani hale.
• Kikohoʻe -Physical Hybrids: QR{1}}wehe wehe, AR kānana, a me ka metaverse hoʻohui e wehewehe hou ana i ka hanauna hou o ka hoʻohana IP.
Hoʻonui honua a -Keʻokeʻo
Ua kanu mua nā hale kūʻai IP nui e like me Miniso a me Pop Mart i nā hae ma New York's Times Square a me Tokyo's Harajuku district. Akā naʻe, e mālama ʻia ana nā mākeke nui ma ka Hikina Hikina, ʻAsia Hikina Hema, a me ʻAmelika Latina, me ka poʻe ʻoihana kūloko e pōloli ana i nā hopena kūʻai kūʻai kūʻai ʻo turnkey IP-.
Ko makou Waiwai no IP-Hoa Kuai
Ma ke ʻano he mea hana ʻoliʻoli nui-mīkini, kōkua mākou i nā hōʻailona e hoʻololi i ka IP i mau ʻike pili e alakaʻi i ke kūʻai aku a me ka hele wāwae:
• Nā Lako Paʻa a me ka Manaʻo: ʻO mākou nā mīkini lima ʻili a me nā ʻāpana capsule me nā kala kūʻokoʻa o kāu IP, nā ʻano, a me nā hopena kukui-e hōʻoia i ka paʻa o ka brand a me ka hopena ʻike.
• Nā Pūʻolo IP Turnkey: Mai ka ʻimi makana a me nā hale kūʻai kūʻai a hiki i nā hale kiʻi paʻi kiʻi, hāʻawi mākou i nā hopena -a-hopena i mākaukau no ka hoʻoulu ʻana-up a i ʻole ka hoʻokomo mau ʻana.
• Nā Mea Hana Hana Maikaʻi: Hāʻawi kā mākou IoT-ʻano papa i ka nānā ʻana i ke olakino mamao, ka hoʻohui ʻana i ka uku kālā ʻole, a me ka ʻike -manawa maoli-no laila hiki iā ʻoe ke koho pono i ka waihona a me nā hoʻolaha me ka maʻalahi.
